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Research papers

Adman and Eve

During the past decade, many studies have been published on the manner in which women are portrayed in mass media advertisements. This paper presents data from a research study which focusses on the comparative marketing effectiveness of two styles...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robert A. Hamilton, Brian Haworth, Nazli Sardar
June 15, 1982
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Citation

Hamilton, Haworth and Sardar (1982a, June 15). Adman and Eve. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adman-and-eve